Optimizing Adsense - A Guide
The aim with Optimizing your Adsense ads is to find your websites magic forumula.
This "magic formula" will do two things:
1. It will generate the greatest responsiveness from your traffic - meaning your highest click through rate.
2. You will earn the maximum amount of revenue possible per click.
To increase your click through rate you will need to focus on your choice of ad format, color, and placement. You will also need to make sure that your ads are as relevant as they can be, as related ads inevitably generate more clicks than unrelated ads. The number of units per page and your use of adlinks will also effect your click through rate.
Ensuring that you are receiving the most that you possibly can per click is a little tricker and involves targeting higher paying adsense keywords through onpage search engine optimization tactics and the creation of supplemental content.
When you've achieved this optimum real revenue from Adsense comes from turning away from optimization and focusing on bringing more and more targeted traffic to your website to what will then be your optimized machine for converting visitors into Adsense money. The article - how to make real money with Adsense explores this in more depth.
What Can You Earn With Adsense
Adsense Publisher earnings range from less than $1 a day on one website to over $10,000 a day across a network of websites. The reality is that making money with Adsense has very little to do with Adsense and has everything to do with building websites that target and attract a market. Once you've got people, Adsense is made for monetizing them.
Hence, succeeding with Adsense is largely tied to being successful online and requires that you learn and develop your website building, keyword research, niche market finding, copywriting, search engine optimization and link building skills.
How Do You Join Adsense
To join Adsense you will need an already operative website. If you've got that check out the programme policies to make sure that your site is in compliance with the terms.
Once you're happy with your site follow this link, click on the "Click Here to Apply" button, fill in your details and wait for your approval email. You will normally receive this between 24 and 72 hours after your application.
What If My Application Is Rejected?
Sites do get rejected by Google but this is not necessarily the end of your experiment with Adsense. If you've read the polcies and are sure that your site doesn't breach any of the terms send Google an email asking them why you have not been accepted into the program. They will normally respond.
If you think that your site fails one of the pre-requisites then once you've made the necessary modifications either resubmit your application or respond to your rejection email with details of the modifications you've made.
Alternativelly, if you have more than one website submit a new application using one of your other websites in the application form.
What Is Adsense
Adsense is a contextual advertising program by Google which allows website publishers to generate revenue from their sites by placing ads from the Google Ad words network on them. Each time these ads are clicked on by one of your visitors you earn a share of the revenue that Google makes from charging that particular advertiser.
Below is a summary of how the program works and the steps you will need to take to implement it.
1. You join Adsense and on acceptance into the program become an Adsense Publisher. You will now have your own Adsense account in which you will be able to create the ad code to place on your website and monitor the results of your campaigns.
2. Create your custom Adsense javascript code:
You can do this by logging into your account inside which you will be able to choose the particular ad format and ad color that you want to place on your website.
3. You can then place this code inside your website template:
Make sure you've chosen an ad format which will fit into the space available in your template. Once you have uploaded your page to your server the Adsense ads will automatically be generated.
4. Google's content matching technology will deliver ads that are relevant to the page content you have placed the code on:
It may take anywhere from a few minutes to an hour but Google will start delivering ads that match your content. This is the real perk of Adsense - ads that match the content of your page so that they are relevant to what your visitors are reading and thinking about at the time and so more likely to be clicked on.
In Google's own words:
"Google AdSense™ automatically delivers text and image ads that are precisely targeted to your site and your site content—ads so well-matched, in fact, that your readers will actually find them useful" For more information on where the ads actually come from and how which ads appear is determined take the Adsense Tour.
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How To Monetize A Website With Adsense
So you have a website and you have some people coming to your website and what you would like is for these people to somehow give you some money. For you, Adsense is going to be a dream come true - if you add it to some of your pages today you will be making money by tommorrow - guaranteed!
The key to getting the most out of Adsense on a website that is already up and running revolves around three things:
1. Integrating it properly into the structure of your pages,
2. Optimizing the ads for your current traffic through testing and monitoring,
3. Bringing more traffic to your now optimized webpages.
How you integrate Adsense into your website is the single largest determiner of it's eventual performance. With that in mind, monetizers often fall into one of two traps.
1. They chase clicks and forget about the purpose their website actually serves. Pushing ads at every visitor might force a higher click through rate for a time but if you undermine your websites value it will eventually fall from grace.
2. If they've built a website around a topic that they are genuinely interested in, then as I was with my first site, they will be rather proud of it and therefore quite possessive over it - and consequently Ads are viewed as a bit of an intrusion. Plus as they relate to the people using their site they are often reluctant to "push" (as it feels) ads in front of them. These people therefore under utilize Adsense and are only earning a fraction of what they should be from their traffic.
Therefore, your biggest barrier to having Adsense perform at its optimum on your website will be that you either follow Adsense to closely, concentrating on clicks rather than your website which will eventually hail it's demise or your attachment to your site prevents you from fully integrating Adsense and limits your earnings.
Going back a couple of years, the first website I integrated Adsense into was a custom motorcycle resource center. It was making no money but was receiving between 700 and 1000 people every day from a combination of search engine queries, reciprocal links and repeat visitors. I have not touched that website for over 9 months but everyday it does an average of $70 to $80 with Adsense.
The process I went through on that website is the exact same one that everyone who seeks to monetize their website traffic with Adsense goes through.
A good place to start is these two articles:
An Adsense Ad is More Than an Ad
Adsense Psychology
and then move on to the Best Practices.
Get Indexed By Google In 10 Hours
I will lead you to get indexed By google in 10 hours never invest a single penny.
Before start, you need some writing skills or buying one or more original threads about you niche and, you need 3 – 4 hours to take with your new site.
1 – Produce Initial Content
The content could be your own writing, re-write or buying.
2 – Sign Up to Google Webmaster Tools
Submit your site to the google search engine, and most importanly the original contents.
3 – Generate an XML Sitemap ( We recommend the Google XML sitemap Plugin for wordpress blog)
This is a very important step. Make sure that you generate an XML sitemap for each and every new site you build.
4 – Publish a Press Release
This not only helps you get indexed fast, but also brings you publicity and some valuable backlinks. IMPORTANT! Put a lot of effort into producing a truly good and newsworthy press release.
5 – Digg, Stumble, twitter, facebook and ping your home page and, one of your original article.
6 – Query Your Domain on Whois/Info Sites
This will generate some backlinks and, you site will be appeared on the alexa “Recent 20 activities” list. Really help.
Follow the tips above, your every new site will be Get Indexed By Google In 10 Hours.
