Logo

Here's an all about Google letter. It didn't start  out that way, but when my fingers got typing that's what flowed out of them.

My brain could have had something to do with it too. But not a lot. It's still quite muddled from being ill.

Hope you find this stuff below useful.

1. Google Adsense stuff

I've heard that Google have been getting tough on Adsense sites recently, investigating sites displaying Adsense and removing ones which don't meet the criteria.

You see, what's happening is that people are getting approved for one site, then adding the code to other sites they own.

That's fine by Google as long as the new sites have nothing wrong with them/don't break Google's small print.

Well some of that small print is mighty small and two friends have written to me this week to say their sites have been banned in the past 7 days.

Why?

Well both for the same reason. They both put a lot of work into building new content sites and put the Adsense ads up on almost every page.

But it was obvious that the sites had no purpose other than displaying the Adsense code.

They didn't try to get subscribers to their ezines, they didn't promote affiliate programs, etc.

All they did was have good quality targeted content + Adsense.

Now you might think there's nothing wrong with building a site like that, but Google just doesn't like it when it comes to Adsense.

One friend sent me the letter Google sent him. Here's part of what Google had to say:

"Ads may not be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant."

______________________________________

Ok, so seeing that having quality content isn't enough, what can you do to make sure your own Adsense sites don't fall foul of the rules?

______________________________________

Well what you have to do is give your sites an extra purpose.

Here are a few ways of doing that:

# also display some affiliate links on the pages, and include an affiliate graphic or two.

# perhaps run a news ticker. You can get good ones from a number of sources, but one of the best is http://www.moreover.com/  which

has newsfeeds covering a huge variety of niches.

# link to authority sites on the subject, even though they're probably not linking back to you.

# start an ezine and have a subscribe box displayed prominently on each page.

# if your site is about online business/marketing give away a free ebook or two. But make sure they're quality one's you can customize with your affiliate links so that you stand a chance

of profiting from them.

# have a poll running on your site. I use a good one from One Minute Poll

If I were you I'd do all of them.

2. Google Adwords Traffic:

One way of GUARANTEEING plenty of visitors from Google is by buying Adwords.

If you do it right you can make a fabulous income. If you do it wrong, you'll be well out of pocket.

Recommended Adwords Resources ->

Chris Carpenter's GoogleCash ebook, which details how Chris makes a living from Adwords. An excellent resource.

I'm a big user of Google Adwords to promote my many mini sites. And it's now made easier because of the help I get from using GoogleCash and AdWords Analyzer. Read the page listed below to

follow this strategy (it works).

http://www.ozemedia.com/google-adwords.html

3. Google and blogging...

Google is still ranking frequently updated Blogs very high. And having your own blog (and keeping it to the theme of your main site) could be a great way of getting more traffic.

To learn how to do it well I'd like to recommend you read James Maduk's Blogging Secrets which is a really good multimedia ebook. Very tasty.

Like his excellent Google course "How to Get Ranked #1 On Google" it's a combination of Audio / Video / Whiteboard Training and Screen Captures. (plus you get 4 Hours of bonus audio

interviews from his private E-learning sessions.

If you're thinking of blogging for profit you need to read this first.

4. More Google Stuff...

Your commercially oriented sites probably took a rankings kick in the guts in the last Google update.

Don't worry, you're not alone. This site lets you enter the main keywords for your site and see how many other sites with the same keyword phrase have dropped in rankings.

Not really useful, but interesting.

http://www.scroogle.org/

More useful - in fact a MUST READ if you're at all interested in learning more about how and why Google's latest update is affecting your sites - is a detailed online report "A Statistical and Experimental Analysis of Google's Florida Update" written by Leslie Rohde who developed that marvelous ranking software Optilink.

There's no charge to read it, though Leslie could easily have packaged it up into a "special report" and sold it.

When you've done with reading it though, I seriously suggest taking a look at Optilink.

Overtures efforts in this field are in beta, with some major sites already running content matched Overture advertising, (and rumors that it's going to be opened up to all of us) and Commission Junction have got a contextual advertising/content matching solution in the works - though unlike Adsense it's very unlikely

to offer pay per click.

You can get more on Overture's Content Match here and while you're there you might want to consider advertising on them. I've had an account there for years now and get tons of traffic to my mini sites. A friend of mine, Paul Manuel, wrote a free report

detailing how he makes a great living from his Overture advertising. you can get it here.

Ok, one last Google thing: Trackmeat.

It's no cost software that saves you logging into Adsense 50 times a day to check how your commissions are doing.

Once you install it and click "Go" it minimizes right away, and your AdSense income will update down in the taskbar and system tray at intervals set by you.

It also works for Commission Junction.

(note: I haven't used this software, so I'm not recommending it, just informing you that it exists).

The Evolution of Google AdSense

Making money with RSS Feeds
First it was banner ads, then Google AdSense and now, the latest way to make money on your web site could very well be RSS feeds. Say what? I said: RSS is hot and you should be using it to drive eyeballs to your site. Here's how it works:


Depending upon who you ask, RSS stands for "Really Simple Syndication" or "Rich Site Summary". Regardless of what you call it, RSS is a way to automatically publish (syndicate) someone else's content on your web site. Now don't worry, that's not the same as stealing someone else's content. There is nothing illegal about using RSS feeds. In fact, the publisher of the content wants you to have it show up on your site and that's why he or she makes it available as an RSS feed to begin with.


So what's in it for all parties concerned?


Using RSS is a win-win for both the publisher of the content, who gets their name out to potentially millions of sites and you, the web site owner who is pulling the content onto your site.


Content, by the way, means anything that a publisher decides it means. Typical content includes news headlines, new product update notices, blog summaries and lots of other stuff. It's the "content" portion of the equation that's good news for you.


Show me the money


One of the best features of hosting RSS feeds is that it gives your site an endless source of freshly updated and relevant content. This content acts as natural search engine spider bait which they will fill their little tummies on and come back for more every day. Their appetite for fresh content keep your rankings up.


Sticky Loyalty isn't a new Ben & Jerry's flavor, but it should be the goal of any serious webmaster who wants to create a web site that visitors return to over and over again. The use of carefully selected RSS feeds can make that happen by offering unique content which can't be found anywhere else.


Now please don't make the mistake of thinking "But they can get that same content at the publisher's site, why should they come to mine?". Just build it and they will come! Sorry, I couldn't resist saying that, but it's true. In addition to the RSS content, which they surely can get somewhere else, you are going to add your own sticky loyalty stuff that's all about whatever your site is all about to begin with. That combination of your own content and the RSS feed makes visiting you a purely unique experience that can't be found anywhere else.


You don't have to be a member of the Geek Squad to start showing RSS feeds on your site. Just visit any of the links below and get busy using RSS to make mo' money.


Free RSS to HTML PHP Script
http://www.feedforall.com/free-php-script.htm


Carp - Free Rss script
http://www.geckotribe.com/rss/carp/


RSS Equalizer
http://milleniumb.rssalizer.hop.clickbank.net/


Clickbank Profits RSS Feed Generator
http://www.insiderscripts.com/cb/

Google FeedBurner
http://www.feedburner.com

Make Money Blogging

You have created a blog and your blog is dedicated to a niche industry. Have you ever thought that the blog could make money for you? We would look here in this article, ways and means, to make money blogging. Lets first have a look at what are the prerequisites for a blog needed to make money:

1. Blog needs to be dedicated to a niche market.
2. Updated regularly.
3. Enough back links (Don't worry for it. Directory submission would be enough to begin with)
4. Good blog host or application (blogger, Xanga or typepad recommended), and
5. High quality articles or news items supported with images.

Get the above criteria in place and Hurrah... You are ready to Make Money Blogging.

Top 5 Ways to Make Money Blogging

Lets now take a look at top 5 ways using which you could make money blogging:

1. Google Adsense
Google Adsense delivers text and image ads to the authorized websites/blogs depending on the content of the website. Small code is required to be pasted at proper locations on a webpage and Google automatically recognizes the page. Google shares the revenue it gets from the advertisers whenever a visitor clicks on these ads.

Google bills advertisers on price per click basis (PPC). Advertisers are required to pay only when any visitor clicks on their ads. They bid against each other for the keywords in order to receive better placement and thus prices for each keyword differ from one another. It is better to choose keywords for your blog which pays high $ per click.

2. Amazon
Amazon Associate program is another important way to make money blogging. The Amazon Associate program gives opportunity to website/blog publishers to promote any product from its inventory by adding a predefined code to their website/blog, which, when clicked by a visitor, takes them to the relevant product page. Once the visitor buys the product, the blog owner will be compensated with a commission.

3. Blogads
You can use Blogads as an effective tool to have a better control over the advertisers in your blogs. You can analyze and compare your profits with any one of your online agencies. Blogads can be simply specified as an advertising service used for the web logs or blogs. From the total money generated by Blogads, it retains 20% of it and the remaining money is paid to you through PayPal or checks.

Alternative Services:

• Crispads is another useful network focused on the blogs. You can put your advertisements in their blogs using Crispads. You can move through their RSS/ATOM feeds that help in generating revenues.
• Tagword – It is similar to Blogads. It makes you select the ads and their price.

Users can place their text-based ads in the site within minutes and the ads will be displayed instantly on the website.

4. Affiliate Programs
Your affiliate programs can help you earn a lot of money for selected products and services. Lot of websites offers you to become affiliate members. These affiliate programs can provide a better reach and an in-depth exposure to the products. The commissions for the sales differ according to the quality of the product, sales and marketing strategy involved. You can gather information related to the commissions by looking into the catalogues of Link Share and Commission junctions.

5. Text Links
Text links has emerged out to be the best form of moneymaking source that you can use instead of cluttering or crowding the page with ads. You don’t have to make these text links prominent within your website. This link can act as an extra value to your site and will also help to promote the rankings of other sites. In most of the cases you will find these text links placed in the bottom of the web pages. The best part of this strategy is that the publishers send and accept links as the market continues to grow.

Is It Possible To Make Money From Blogging?
Do you have a Blog or Personal Online Journal? If the answer is yes, did you know that it’s possible to earn money from your Blog? I earn plenty from my own Blogspots – maybe not enough to think of retiring in the near future, but enough to allow me some extra luxuries in life and who knows how much I’ll be earning in a few years or even just a few months!


I love writing Blogs because I love passing on information that I’ve researched myself. Best of all, I only spend a couple of hours each week writing on my blogspots – I spend several more hours researching information because I also love to learn and believe that no matter how much I think I know about a subject, there’s always new stuff to learn – I’m a bit of an information junkie!!


If you already know plenty about a particular subject then it won’t take long at all to write a few paragraphs about it and have your blog up and running. Obviously, writing about what you love helps because, in the beginning, the money you earn is a bonus rather than an income that will allow you to give up your day job. Mind you, I’ve read about many people that earn fantastic incomes from their blogs so maybe you’ll be one of the lucky ones that can give up the day job in the very near future.


Search engines visit blogs so your site will probably get listed quickly – Google actually own www.blogger.com so if you want traffic this is a good site to start your blog on. It’s a good idea to also insert GoogleAdSense and even a Google Search box because you’ll also earn money when any of your visitors decide to click an ad or do a search – more bonus cash for little effort. Blogger also has a tool that you can use to notify all the search engines when you update your site. Make no mistake, this is a very powerful tool because the search engines take a look at your blog and follows the links to other websites. This makes getting listed on the top search engines like Google a breeze.

\

\

Adsene Is Click Fraud Really a Problem?
Click fraud is currently a major topic in online advertising. Many argue that it presents a threat to the stability and viability of pay-per-click (PPC) advertising, the key revenue generator for both Google and Overture. In actuality, click fraud is not a significant issue at all.


Click fraud occurs when ads are clicked for reasons other than a genuine interest in learning more about the product or service advertised. Click fraud occurs in two forms. In one instance, fraud arises from competitors trying to sabotage each other. One competitor clicks on the ads of another just to drain the budget of that company. The other instance occurs when webmasters (or people associated with the webmaster) repeatedly click Google AdSense ads (which are syndications of others’ ads) on their own web pages in order to generate more revenue. While both Overture and Google have developed sophisticated technologies to detect click fraud, their systems are, and may never be, foolproof.


The real question is how much does click fraud actually damage the PPC industry? Gross fraud, i.e., when one person or technology consistently and repeatedly clicks on an ad, aside, which Overture and Google can easily detect, we believe that click fraud has no real impact on the industry. The following explains why.


Efficient market theory says that it is impossible to “beat a market” because prices already incorporate and reflect all relevant information. As the PPC industry has matured, efficiency has begun to take root. That is, the price of each keyword has been driven up to the point where it reflects the highest price an advertiser is willing to pay for a click.


For instance, a book retailer may pay $1.00 per click based on internal metrics. These metrics dictate, for example, that on average 30% of clickers purchase a book and the average profit per sale is $4.00. So, for every 100 clicks ($100 cost), they make 30 sales ($120 revenue) and generate a $20.00 (20%) profit. Note that years ago, the same retailer may have been able to pay only $0.50 per click, but as the market matured and more retailers began advertising, competitive bidding forced the price up to $1.00 where the highest return the most advertisers can make is 20%.


The key point is that click fraud is already taken into effect when advertisers select the highest amount they will bid. For instance, there is no difference whether an advertiser pays $0.83/click for 121 clicks with 21 being fraudulent, or $1.00/click for 100 clicks when there is absolutely no fraud. In either case, the advertiser pays $100 and generates a profit of $20, and Overture and/or Google make $100. What changes is the advertiser’s yield (e.g., the percent of clickers who purchased the book) which in turn effects their highest bid price. That is, with fraud, 30 out of 121 clickers (24.8%) purchased the book, and without fraud 30 out of 100 clickers (30%) purchased it. Without fraud, the bid price in an efficient market will rise from $0.83 to $1.00.


In summary, online advertisers must focus on analyzing and improving their internal metrics (e.g., conversions) and not worry about click fraud as it is already incorporated into keyword bid prices. Hopefully, the frivolous lawsuits and refund requests spawned by apparent click fraud will end as those in the industry recognize this undeniable fact.

How to save money on the Adwords network
How to save money on the Adwords network


Over the years I have had many accounts with Adwords, spending a small fortune with the Adwords service. So naturally I have picked up many cost saving tricks. I am aware that most people feel Adwords costs too much and delivers little results, this is completely untrue. Adwords is a service that is here to help us, so I have written this article to help web developers make the most out of the service.


1) Set your currency,
First and foremost, select the currency of which you locally trade in. You may think its wise to start your Adwords account in USD, but if you do not live in the USA you may get a shock when you find how much you have been charged.


2) Use negative keywords,
You are using the Adwords service to generate website traffic, so obviously you want the right traffic to generate revenue. Start by using negative keywords for people whom you do not want to click on your advert, the best place to start is the keyword “free”. As I doubt you want to waste money on traffic that will not generate revenue.


3) Make a strict daily budget
Make sure you have set out a daily budget, Adwords generally advise a way out of proportion budget. After all most new Adwords customers have no idea how effective the advertising will be. Do not start off with a bang, your pocket will feel it.


Just as important as the budget, be careful with the CPC rate. I advise you to start with a low number, each click soon adds up very quickly. I actually found that by lowering my CPC rate by 50% I doubled my visitor count…


4) Check those clicks!
One of the most talked about problem with Adwords is, click fraud. There are two main types of click fraud: the first is when any one starts clicking away at your advertisements trying to waste your money. It is very hard to stop this kind of fraud, if you are a victim stop your ads and file a report to Google ASAP.


The second main issue is now that google allows Web Developers to earn money off their websites by placing ads (Adsense) .some Web Developers try to cheat the system by clicking on their ads as much as possible. The best way to stop this kind of fraud is check your page log, Adwords allow you to block out websites that you do not want your advert to be placed on.


Adwords does not have many protections against Click fraud, although they do disable Adsense accounts who cheat. Google are very hesitant to refund the victims, if at all. Reports tell many organisations are actually uing Google to get their money back, so be careful.


In this article I have illustrated some of the most beneficial ways to save money when advertising with Adwords. My main advice to you is, do not go crazy with your spending. You may not see the results you are after, it does take a while to get to know Adwords. I have had many successful ad campaigns using the Adwords network. However I do advise to look around, with the ever growing popularity of MSN search you may actually find it much more affordable.

My Top 7 Favorite Ecommerce Tools

When you make your living on the Internet, you sometimes forget that the resources you use every day (and take for granted) might rate an incredible discovery to anyone who doesn't already know they exist.

Whether they help you make money, save time, save money, or avoid frustration, these ecommerce tools and services rate my highest recommendation for anyone who conducts any form of ecommerce online.

http://www.clickbank.com/ -

If you sell a downloadable product such as an ebook, report, or software, you can't beat ClickBank for processing credit card payments. Not only do they take the payments and send you a check twice a month, they also plug your product into an existing network with tens-of-thousands of affiliates who can sell it for you. Also, unlike a traditional merchant credit card processing account, ClickBank assumes all the fraud risk and prevents many of the "horror" stories you hear in connection with online credit card processing.

http://www.mysitesales.com/ -

Since ClickBank only allows the sale of downloadable products, MySiteSales.com comes to the rescue for anyone selling a physical product or service. Offering a suite of integrated product catalogs, follow up autoresponders, advertising tracking, a secure server, and even limited-time coupon offers, this tool rates a "must have" for setting up and integrating a professional ecommerce solution on virtually any size website.

http://www.aweber.com/ -

If you need an unlimited number of follow up autoresponders and the ability to send an email "broadcast" to all your contacts at one time, Aweber offers an excellent managed solution. Specializing in helping small to medium-sized Web businesses implement an effective email follow-up strategy without complicated software, Aweber gets our highest marks for service and dependability.

http://www.godaddy.com/ -

Cheap, reliable, easy-to-use domain name registrar that only charges $8.95 per year for each domain name you register. Godaddy rates cheaper and just as, if not more, reliable than any other domain registrar. They also offer a "private registration" option that allows you to keep your identity as the domain owner a secret from unscrupulous people who exploit domain name records to compile mailing lists, spam databases or worse.

http://www.frontierpowerhosting.com/  -

Any successful ecommerce endeavor begins with a solid website hosting service. Nothing shuts you down faster than an unreliable web host because, the second they go offline, your business goes offline. I host one of my servers at FrontierPowerHosting.com because of great customer service and guaranteed up-time.

http://www.clipart.com/  -

Ever pulled your hair out searching for that perfect image, photo, or piece of clipart for your website? Once you exhaust the Microsoft collection on your computer, the next stop (if you want to find something fast) is Clipart.com. With thousands of images searchable by keyword, you can always find the perfect image in less time and without the worries of copyright infringement if you just pull something off the Web.

http://www.Google.com/Adsense/  -

Website got traffic but no making much money? Open a free account with Google AdSense and earn a commission any time someone clicks on any of the targeted ads. An excellent way to earn extra cash on virtually any website.

Google's own AdSense Tips
Google is at least as interested as you are in having your ads perform well on your site. And they've gone to some work to provide the information you need to optimize your AdSense.


What's fascinating to me is that apparently not everyone bothers to read their tips. And even some that do, fail to apply it.


That said, you need to be aware that simply using their tips doesn't guarantee successful ads and decent CTR (Click Through Rate). How many times have you heard this? You have to test. You have to try alternatives and see what really works best for you, on your pages, with your content and your visitors. Test, test, test some more. Track your results, analyze them, try variations. Too many of us don't test. We hear the mantra, but we don't do the work.


First, let's see if we can get an idea about location. (The graphic is included in the article on my site or you can take a look at it at the Google link included below) Generally, above the fold, at the top center of your content, below top navigation is the hottest location. Not immediately below which is good but not quite as hot. In a left sidebar, to the immediate left of primary content or below the primary content are also good. Most other locations are generally cooler.


Again, you need to test and you need to consider your users behavior - and their behavior may vary on different pages with different kinds of content. Google suggests that in some cases, such as articles, the best location can be at the end of the article. To quote Google, "It's almost as if users finish reading and ask themselves, What can I do next?" Well targeted relevant ads right there can provide the answer.


Don't blindly assume that sticking a nice big rectangle in the center above the fold will do it. It may, but depending on your content, it may annoy or inconvenience your users.


Users tend to focus on content, navigation and to a lesser extent graphics. Positioning your ads near these elements will often work well -- if those ads are targeted to your visitors needs.


The top three performers among the Google ad formats are the 336X280 large rectangle, the 300X250 inline rectangle and the 160X600 wide skyscraper. Google reports that the wider formats tend to do better than the taller ones. One reason may be that these are, perhaps, easier to read since they have fewer line breaks and require less eye movement. But, you need to use formats that fit your pages well. Once again, you need to test, but redoing your pages to suit a particular ad format may not be a reasonable alternative and you may discover that a different format actually gets better results.


Now we come to color. Conventional wisdom says that colors which tend to blend into your content do better. Some go so far as to suggest that colors which make the ads look like part of the content are best. Personally, I think anybody really believes those ads are anything but ads, but who knows. Google suggests that you may find that colors that standout from your content do better - or maybe the opposite. This is absolutely an area where you need to test alternative color schemes. Going with the conventional wisdom usually works fairly well, but without testing you could be leaving a lot of money on the table.


Google allows you to have up to three ad units and one link unit on your pages. If you have long pages with lots of text, can only use small ad units or are in a niche with a large ad inventory, multiple units can pay off. Keep in mind that the way ad serving works is that the higher value ads are delivered to the first ad unit block encountered in your code. Always make sure that this first ad unit is displayed in the best location (yeah - test). You want the higher paying ads to be in the prime hot location on your page. Weaker locations can get the lower priced ads. And if none are available, then nothing will display unless you've included an alternate ad URL in your Google code. To maximize monetization you should be including alternate ad URLs, especially if you are putting multiple units on a page. The use of an alternate ad URL also eliminates the possibility of being served PSAs (Public Service Announcements). It's your real estate, maximize your returns.


Nothing here is secret. Except for using the alternate ad URL, all of this information is available from Google's Optimization Tips page -http://www.google.com/support/adsense/bin/static.pypage=tips.html . You can buy books and courses, visit a dozen forums and, in the end it comes down to what your visitors do on your site. The best you can get is general guidance. This means averaged outcomes over many sites, many types of content. If you are serious about doing whatever you can to really optimize your AdSense returns, there is only one thing to do - test. Whether it's AdSense, opt-ins, copy, headlines - anything with a measurable outcome that you can track - then the way to improve is to test and keep on testing.

Optimizing AdSense  by User Behaviour
If web surfers behaved all alike, if there were strict patterns in users' behaviour, wouldn't all publishers be on a sunny beach right now, with a fancy-colored cocktail, worring not about AdSense™ optimization matters?


Web user's behaviour depends on two main groups of variables: the user-related one and the website-related one.


A) User-related Behavior Variables


Though people react very differently at various stimuli, we can identify some peculiarities specific to web surfers. The behaviour is much like yours. Have you considered watching your own actions while surfing on the web? This might help if you want to improve your site's appeal to readers, especially if you sell something or if you want your visitors to click on your ads.


Several groups of variables that influence users' behaviour can be identified:


* Components of the mental processes involved while searching and browsing on the Internet: attention, awareness, language, mental imagery etc.
* The behavior of websurfers is influenced also by their subjective approach to matters, determined by temperamental characteristics, such as mood, patience and their purpose and degree of interest.
* Also, users act differently varying with how used they are to web surfing.


Let's see how we can tweak our websites to turn these to our advantage (and turn visitors into “clickers”):


1. Mental processes


Attention - The web designer keeps the tools to direct readers' attention. A simple design, without unnecessary loading will prevent the reader from being distracted by unimportant elements. The ads placement must be done strategically, in a place impossible to overlook (recommended in the first paragraph, usually in the upper-left area). Pictures and graphics are considered attention-grabbers and will also be considered when choosing your ads' placement.


Awareness - This is a very debated topic. Opinions differ on readers' ads awareness. Some sustain that the more blended into content, the better, others say that this formatting will induce the readers the feeling of being “tricked” into clicking on ads, which they resent. I incline to say that blend-in ads work only for very well targeted ads, coming naturally as if belonging to the content. Positioning ads outside the content area would be effective mostly with advertising that builds brand awareness, based on image impressions.


Mental Imagery - Again, a pleasant, uncluttered design, a balanced look of the page contribute to a positive perception of the page from the part of the reader and to a more open state of mind. A professional layout is important. It inspires confidence, people don't want to purchase from a just any backyard business.


2. Subjectiveness


Patience - A golden rule: don't abuse your readers' patience (for they usually don't have one)! Web pages must load quickly, ads must not be placed in readers' way and should be kept to a reasonable number.


Purpose and Mood - Are more related to the topic of your site and the type of content you publish. The idea is that users' purpose and mood can be influenced by copy.


Degree of Interest - Besides relevant, good content, that answers questions, the reader's interest is influenced by involvement and interaction. Keep your reader involved, integrate your ads into an interaction environment: these will work wonders on your CTR.


3. User's Degree of Acquaintace with Web Surfing


Net savvy users have developed certain immunities, such as ad-blindness. These are less likely to click on any ads. Customizing ads for this type of readers means harder work; the result must be ads of high relevance (and remarkable ad texts!), with an aspect as close to the rest of the page as possible, as if they were a natural continuation of your ideas. Important! avoid default formats.


B) Site-related Variables


The type of the site and the topic attract visitors with different interests with different behavioral patterns.


1. Site Type — Readers vs Browsers


Whether the visitor is a “reader” or a “scanner/browser” depends also on the site type — content and topic. Generally, readers are regular visitors while “scanners” are the ones who look for information and will not spend too much time on the same site. Site topic and content are most times factors in bringing more “uniques” or more regular visitors. Though not as a rule, these apply to many sites:


Sites Attracting Unique Visitors - These are mostly commercial sites, content sites. Statistics say that unique visitors are more likely to be your clickers, for regular readers are more used to your pages' look and your ads. Contextual advertising works well with these sites. If you're headed for unique visitors, make your site “SE-friendly”. They come mostly from search engines and are said to be “pre-qualified” clickers. So, your efforts should be directed towards keywords and keyword phrases optimization. The ideal would be to go beyond the technicalities, that is finding out what are the most searched for keywords in your area of preoccupations and try to find out why these are popular, try to find a behavioral pattern. This can be achieved by statistics and analysis. Find out some niches in your area and the users' behaviour within them — that is, lists of searches and then see what is it customers want. This will solve your puzzle and give you exact hints towards what works best for your site. Keep in mind: unique visitors are mostly "browsers". Use ad placement and ad customization techniques that apply best for this type of users.


Sites with Regular Visitors - These are mostly forums, blogs and news sections (though news are somewhere in between). If you own sites with many bookmarks, that attract especially repeat visitors, then either you will be very imaginative in customizing your ads and finding new ways to interest your readers into clicking or if not the case, better use CPM based advertising. Brand bulding/reinforcement advertising works better in this case.


2. Site Theme Relates to Visitor's Mood and Purpose


Commercial Sites - Sites selling and promoting products are more suitable for CPC advertising. By their specific, this type of site will attract visitors looking for a specific product/service/business opportunity. Thus, users are more in a buying mood, are looking for a way to spend their money profitably. These are clickers.


Content Sites, Blogs, Forums - Unless you market specific products, your readers will land on your page without the express purpose of buying something. However, you can influence your reader's mood and needs thru witty, sales-directed copywriting. You just need to know some basic things that sell. One is that people are more likely to buy from persons they know, like and trust.


So, what will help you build these? Good content and structure. Especially with content sites, these are fundamental issues to focus on (unlike commercial sites that focus more on products). Good content, profesionally written and formatted for the web, containing information that is of high interest and relevance for the reader, within an easily manageable structure and good targeting on a specific theme are imperatives. On one hand these mean bulding confidence, the first step in selling. On the other hand they will attract well-targeted ads, more likely to interest your reader.


Great content will give you credit to your reader. Once you've gained trust, it's easy to direct your readers: you just give recommendations and the results will appear. (Avoid being too explicit in recommendations, though — for example, directing readers towards clicking on ads is against AdSense™ Program Policies.)


With blogs and forums, it is a different story. Not all forums and blogs are accepted for AdSense™ (or even if accepted, they must be also profitable). Only genuine, specifically-themed blogs and forums, with highly interesting content are suitable. These conditions being fulfilled, forums and blogs are perfect as a source of advertising money — they have what is very difficult for others to achieve: reader's trust, liking and involvement.

Microsoft and Google Show It's Time for RSS Marketing
Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can’t convince them, or everyone would be jumping on the RSS wagon by now.


Just as an overview, here are some of the benefits marketers are missing out on by not marketing with RSS:
[A] 100% delivery of their marketing, relationship building and educational messages to their subscribers, customers, prospects and partners. E-mail isn’t getting delivered, but with RSS you will achieve 100% delivery.
[B] Increased search engine rankings and quick content indexing, and increased traffic from other RSS-enabled online sources.
[C] Getting your internet content published on other websites.
[D] Generating new subscribers more easily and quickly.
[E] And much much more …


Even if you don’t believe that RSS is being used by enough people right now, that’s still no excuse to not start using it as a vehicle to generate more traffic to your sites.But, soon all of this will change, too.
As it was widely predicted, Microsoft is integrating RSS support in the next version of its Internet Explorer, and perhaps even more important, it's making it an integral part of its long-awaited Longhorn operating system.
What does this mean for marketers?
[A] By being integrated in IE and other Microsoft software, RSS will achieve mass penetration. For marketers this means that RSS will finally become one of the standard tools of mass communication and content delivery. Furthermore, internet users will start to expect RSS from marketers, probably even more so than e-mail newsletters.
[B] Marketers will no longer (eventually, of course, when most of the world starts using the latest software versions) need to explain how to get an RSS reader, but will be able to focus only on presenting their business and benefits to the end-user.
[C] Broader RSS integration in Microsoft's tools will enable for additional RSS uses, far beyond basic content delivery in the form of stories, podcasts and products. Marketers and developers will be able to deploy rich interaction applications to make communication and business/personal interaction more fluent, easier and more effective. In essence, for many advanced marketers the capability of marketing with RSS will mean their either “in” or “out” of the game.
[D] This is now official. Marketers need to start taking the lead and implementing RSS feeds accross all their communicational innitiatives, from PR to direct marketing and sales.


And to top all of this, Google just recently started serving Google AdSense ads in RSS feeds as well.


The deeper meaning behind this is four-fold:


[A] The new "program" is the perfect opportunity for RSS publishers to monetize their RSS feeds. With inclussion in Google's standard "runnings" of AdSense ads, publishers can expect to monetize on RSS immediately.
[B] This is yet another reason for publishers to start publishing their content via RSS, especially since it won't cost them anything or very little, but will provide them with an additional source of revenues. With the low-cost aspect of RSS, we can expect a flood of new publishers to set-up RSS feeds of their content to generate additional AdSense clicks.
[C] With RSS ads included in feeds, more advertisers will become aware of RSS and its marketing potential.
[D] Using RSS advertising publishers are now not only creating an additional revenues source, but are in fact making sure they don't lose ad revenue opportunities.


We used to refer to RSS as the future. Well, that future is now. If you’re not ready to start marketing with RSS, time just might run you over. As well as your competitors …

It's All About The Leads: Publishing to Capture Profits
All online businesses are nothing more than lead capturing machines. They capture traffic from search engines and links from other sources and turn that traffic into leads which turn into sales of products and services being sold on their sites.


But there is another booming industry surfacing that utilizes specific niche content to attract leads for 3rd parties to convert into sales for banks, realtors, lawyers, and many other groups.


And in many cases these leads sell for a lot more than you can make from the same people clicking on your Adsense ads. A LOT more.


This is partially what is meant by going “beyond Adsense.” You are simply getting into the lead generation business. Which is the same as Adsense publishing, but with Adsense you are selling your leads for pennies instead of dollars.


You can certainly create sites that sell affiliate products to the leads they generate. Most people are operating under this business model in some fashion.


But you can also capture the leads and sell them to people who are willing to pay anywhere from $1-$25 per qualified lead.


What is a “qualified” lead? This depends on the deal you set up with the person you are collecting them for. Sometimes it means a lead has filled out an information request form. Other times it simply means they have signed up for an autoresponder sequence that guides them to a purchase or other action.


In all cases I have studied, the income per lead is far higher than having the same traffic come through your site and clicking on pay per click links.


It takes more work to find buyers and set up deals with them for the leads you can supply them, but once it is in motion, you are promoting your site with a greater return in mind than even selling a product on the site can produce per 1000 visitors.


How you find the niches and create the sites to attract these leads is a topic for another day. The people doing this most successfully are groups of publishers like those at Content Desk. http://contentdesk.com/csb


But today we are talking about selling the leads generated by your sites to people interested in paying anywhere from $3-$25 per lead.


To get into the higher paying lead sales you generally have to set up deals directly with lenders, lawyers, real estate companies and the like. And by directly, I mean visiting offices and doing face to face meets to show what you can deliver and come to an agreement on what that’s worth.


There’s really big money being made this way. I know people making over $200,000.00 per month with this very system of attract-capture-deliver and working deals face-to-face with the people willing to pay very well for the leads.


One of my partners has a client who went to a local real estate company selling condos in a very lively, large metropolitan area. He made a deal to get 10% of resulting condo sales in exchange for providing leads to the company.


He set up a simple content site on the area, relocation information, and other relevant, attractive content that people looking to move to the area would be interested in. He now gets $10,000.00 every time a condo is sold to one of his generated leads.


He set up the deal face-to-face and the company is happy to pay him for helping them sell out their inventory faster than just relying on old fashioned offline lead generation.


There are people in your local area, most likely, willing to do the same kind of deal and who are totally unaware of how easy it is for us pubshers to generate leads for them. They are mystified by the web and think you are a “geek genius” who they are happy to simply pay to do your magic!


This business sure beats going to the same places and trying to teach them to do it themselves as a consultant. First of all, they don’t WANT to or they would already have started the long arduous process of learning and investing in an online presence for this purpose.


They want you to do it FOR them and will pay you to take the pressure off of them to learn how to generate e-leads.


Food for thought. This industry is growing in all directions and if you know how to build content sites that rank well in the engines and get a lot of traffic, you can make a killing selling leads instead of just peddling “clicks.”

Get Google Adsense Account Fastby:

Google Adsense is one of the easiest way to allow webmasters to make money from content websites. You just need to add some simple javascript codes on the web pages, and then when visitors click the ads, you make money. No need to sell and think yourself, Google does all thinking for you. Very easy, right? Google Adsense is really a gold mine. People are creating niche websites just to display the ads and make easy money everyday - automatically. There are so many success stories about people earning thousands of dollars a month from Adsense! If you don’t have an Adsense account yet, you should get one and start profiting from it! However, not all who applied for an Adsense account gets approved. You need to show your content websites to Google first to get approved. Then how if you don’t have a content website? No need to worry, here is a secret method to get approved - fast and easily - just read on... Google has its own blogging service - Blogger.com (http://www.blogger.com/ ). You can start a blog on Blogger.com with any topics you like - and it is completely free. Once your blog is created, post two or more related articles on it. Wait for a day and then you can apply your blog for an adsense account using this link: http://www.weebly.com/  Wow, your Adsense account will get approved in several days. Happy profiting from Adsense!

NOTE:If you are applying for blog the blog must be 6-month old then the blog will be excepted.