Google Double Click Ad Server Upgrades
Thursday, March 18, 2010
, Posted by gurur@j at 3/18/2010 05:35:00 AM
Google Double Click Ad Server Upgrades
Better ad management, distribution and new features in Google Double Click Ad Server Better ad management, distribution and new features are the focus of Google's Double Click upgrade.
Google continues to invest in Double Click, the ad management system it bought in 2007 for a whopping $3.1 billion. Today Google (NASDAQ: GOOG) released a major upgrade to the ad server that includes a new interface and new features designed to make it easier for publishers to manage ad campaigns across multiple Web sites, including when they want them to appear.
For major online publishers including social networks and online communities, entertainment sites, e-commerce sites and news sites managing, delivering and measuring the performance of ads on their Web sites can be a hugely complicated process. A publisher's ability to manage this process can have a significant impact on how much money they make from their online content.
The upgraded Double Click for Publishers includes detailed reporting and forecasting data the upgraded Double Click for Publishers (DFP) includes detailed reporting and forecasting data that will help publishers understand where their revenue is coming from and what ads are most valuable. Google also said it's incorporated sophisticated algorithms that automatically improve ad performance and delivery.
Currently have 0 comments: