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Analytics and advertising networks.
website thrive on hits,or visits.To encourage traffic to a website,content providers use something known as anylatics.web analytics use a number of approach to record,measure and track visitors activity.There are a number of analytics solutions,the most common being Google anylatics.It was one of the first services to offer free anylatics,and the adoption rate in the firstfew weeks was phenomenal.

Analytics show unique hits,page views,repeat visits in a month,the amount of time spent on the websites,which web pages a visitor spent time on,where the visitor came from and where the visitors is headed to ,among other things.All of these may be harmless because of the sheer amount of data that needs to be collected.The data collected is often summarised for whoever is using the anylatics  services,automatically by the regulatory authority to overseas analytics. Organization and networks that provide analytics services often state that the information they collect and use is"non-personally identifiable".

This is not entirely true,web analytics providers log IP addresses,and this is enough to identify you as long as the co-operative.Demographic details,on the income brackets,geographic location,gender and education level of the visitors are(sometimes mysteriously)available to content providers.This information is used for attracting advertisers.