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Amazon has found the way to make money from its e-book library, and it won't matter if readers use Kindle or Apple's i pad. Amazon and Barnes and Noble: Amazon has the Kindle and Noble has the Nook. They both have their own e-readers. Is it capitulation that they are developing apps for Apple's i pad? Or, is it a smart strategy?

Nick Ciarelli, the technology writer for The Daily Beast, answered this question by saying that it is quite funny that a lot of people look at Amazon and Barnes as Noble and they see the iPad as a competitor to those companies, (because they do have competing products, that's the fair point) but in a lot of ways, it's also an extraordinary opportunity for them. He also added that both of those companies have had i phone apps for some time and what they've essentially done here is they've completely redesign those apps. For the iPad, its larger touch screen, and when the i pad shifts and when their apps are ready, it'll be in the apps store right alongside apple zone.

The product launch is April 3rd, so Amazon.com and Barnes Inc. and Noble Inc., basically like any other companies out there, they're trying to get their apps together, get it on the i pad and be ready. The same extraordinary enthusiasm was seen for apps that are seen with the iPhone and developers are rushing to get their apps ready for the April 3rd launch.

One interesting thing that Apple seems to be doing behind the scenes is that Apple seems to be exploiting some of the tensions between Amazon and book dealers over e-book pricing and things like that. How are they doing this to create problems for their rivals and are they doing it on purpose?

Ciarelli answered this question by saying that he isn't sure if they are doing it on purpose but, there's definitely been a bit of rivalry that we've seen play out between Apple and Amazon over the last few months and at the same time, there is this all-out-war between Amazon and the major book publishing houses over how to price e-books and Apple has definitely exploited that as it tried to get publishers to line up to support its own e-bookstore.

This kinda seems to show the confluence of the text-base meaning - you can have the competing hardware product but, maybe software and you're gonna try to make friends with another company. However, it also seems to appear that the Kindle, the Nook and the i pad appeals to a different reader and different user. Ciarelli supplements this statement by saying thatbysupporting all these different platforms and devices is really a smart strategy for Amazon, Barnes and Noble.

All they wanted to do is just to sell as many books as they can and even though they have their own e-reader devices, it doesn't really matter whether you read the books on a Kindle, or on a phone or on a desktop computer or on an i pad. But, this is a little bit better for somebody who would like to do a little bit of gaming or watch content.

It is maybe true that that Kindle is still better for somebody who just wants to read some magazines and newspapers because it has a lot of benefits for really avid readers for it has an extraordinarily long battery life and the i pad, on the other hand, is a more multi-purpose device that can do a range of things.
 

For sure, Apple iPad would be another sure hit in the world of technology for it doesn't only offer great features and usage, it also give convenience and entertainment to the lives of the many.

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