Logo

Future of SEO in India

As technology advances with the new generation, the way we produce and sell goods and services changes. And today, the one thing that is changing the selling/purchasing game all over the world is the Internet. More and more sellers are starting to have a presence online, while more and more customers are taking their money to the Internet and exchange it for products and services.In this context, where trade barriers are falling down, developed countries like USA and those on Western Europe are protecting their markets, not with taxes, but with other types of barriers, like quality standard.

In order to overcome these, Indian companies and executives have to find market niches where they can deliver value to companies in these countries while at the same time complying with the high standards of quality. These solutions should aim at highlighting the strengths of Indian companies and individuals while minimizing their weaknesses.

A market niche that offers this opportunity is in e-commerce services, and specifically on SEO.SEO, search engine optimization, has a great potential for companies and individuals in India. The India of today offers a good amount of fresh programmers and professionals that have trained themselves in SEO services, and their competitiveness is one of the highest in the world.

Moreover, SEO services are done from a distant location, so even a company in the USA doesn’t have any location advantage over a company in India when it comes to deliver SEO solutions to a client in the USA.

In fact, the time difference sometimes offers an advantage, since a client in the USA can go to sleep and then wake up to find that his website has been optimized. An American supplier may have to take down the client’s website during American working hours, which may create an inconvenience.

And there is also the matter of price. Indian SEO companies offer cheaper solutions than their American and European counter parts. Indian companies that prove themselves over time can start to increase their prices a bit, being able to make more money while still being more competitive than American and European companies. With the increase of online sales over the world, employment opportunities for Indian programmers and coders increase and help the economy.

The easiness with which a SEO company can go online also prompts an entrepreneurial spirit among Indian professionals all over the country.Lastly, let’s not forget the Indian market itself. Having the second biggest population in the world creates
a market with enormous potential. Even if the average purchasing power is lower than in other countries, the sheer number of clients more than makes up for it.