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Billiondollar companies have a penchant for acquiring technology the easy way,and Google's   take over of ITA software,   a leading flight information company,for $700 million,is  a classic example.
The industry is certainly buzzing with questions.What exactly does Google intend to do with a $700 million flight information company?

Google has not said how they intend to use  ITA,except by commenting that they'd honour all of ITA'S previous  commitments;most notably service agreements with microsoft's Bing,a part from the more obivious Kayak and Orbitz.